10 Tips To Ace Your Next Website Redesign [Video]
If you want to successfully redesign your website, then you must be sure about why you want to change your old website, and what do you want in the new one. Sounds easy enough? Well it isn’t; unless you’re fine with a partial view of issue and an inadequate answer. However, if you don’t want to leave any room for error in your new website, then it’s best to follow the steps as shown in the video.
If you want a more detailed explanation of each step, then keep on reading…
1. Focus On Research
Thorough research needs to be conducted on the market and on your target audience, along with a much-necessary competitor analysis. Also, studying your past analytics would be a great idea, as it will help you pin point exactly the kind of content you need to post, to get the best response.
2. Analyze Your Current Website
Try to establish the best and worst features of your existing website, not only through your own estimation, but also by checking the analytics and conducting surveys; so you know which features to include in your new website and which to forgo.
3. Determine The Purpose
If you understand exactly what’s wrong with your old website, you’ll know what to be careful with while designing a new one, so ask yourself these questions:
Why do you want to redesign your website?
Is it outdated?
Does it have a high bounce rate?
Is it not meeting your desired conversion rate?
Does it look fugly?
4. Note Down What You Want
Make a list of all the latest trends, colors, design elements and any other features you want in your website, to provide to the web designer. However, you should keep in mind that not all of these might work well together, so you’ll have to see what looks best in the prototype, and decide which elements to forgo.
5. Sculpt A Persona
Cross-reference your Wants with the Brand Image and see which features are the best fit for your website. Particular colors and fonts trigger certain emotions in consumers so you need to be careful with that. Also, particular elements of a website such as the contact information and About Us page make the website look more credible to the visitors, whereas the lack of those, may result in a heightened bonce rate and lesser conversions.
A website is an excellent medium for a business to tell their story, the way they like it and to create any impression they want, so you need to be careful about what kind of persona you create and whether the content you post on your site matches your brand identity prism.
6. Teaming Up On The Design Process
Keeping communication open and getting everyone to collaborate is tough but it worth it. This includes not only the design team but also the developers, coders, the content department and even the SEO team; so there is no room left for any unanticipated drawbacks or missed requirements in the website.
7. Responsiveness Is Key
Creating a responsive website has now become a requirement, with the increase in sequential and subsequent internet usage on various devices, having different screen sizes.
8. Give The Landing Page And Homepage Extra Attention
The landing page and/or homepage are the most important, as they can make or break the future of the website. They heavily contribute to the overall user experience, as they are usually the first page a visitors lands on. If they provide a bad impression, the user will most probably leave the website.
9. Test Functionality And User-Friendliness
Testing the website’s functionality and ease-of-use before it goes live will save you the trouble of having dissatisfied customers, or having to get your website redesigned.
10. Spring Cleaning Your Old Content
Do not blindly add the content of your old website, to the new one. Only add content that works well with the persona and design of the new website. And be sure to check if all the facts and figures are up to date.