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UtterWeb’s Christmas Guide: Setting Up Your Seasonal Business On The Digital Landscape

By Eva Barnes , Dec 21 2017
Christmas Guide

Featured Image: Freepik

Holiday season is the time of the year when businesses experience the most sales and profits. It is especially fruitful for local businesses who sell holiday products and specialized items; some examples of such businesses are tree lots, greeting cards, Christmas decorations and supplies, holiday sweaters and hats, etc.

Albeit, what if we tell you that, according to the Small Business Survey conducted by CNBC and SurveyMonkey, 45% of entrepreneurs and small business owners don’t have a business website. Doesn’t sound that bad?

What if we also tell you that according to Deloitte, out of the total holiday sales this year (expected to be around $1.04 trillion to $1.05 trillion), $114 billion worth of sales will possibly be made online. In fact, you should have a look at 2017’s shopping behavior and trends for a better understanding into the projected holiday shopping behavior of people.

If you are a small business owner (who doesn’t have a business website), then by now you’d have an idea about the rut your business is in and the possible ramifications of not having a website or digital presence, when a sizable percent of holiday shoppers will be making purchases online.

It is a bit too short notice to hire someone to create a website for you… Yet what if there was some way for you to DIY your website?

The Solution: DIY Web Design For Solopreneurs: How To Get Started

What You’ll Find There:

  • Choosing A Tool And Template – Choices, Selection Process, Responsiveness Check
  • Customizing The Chosen Template
  • Building The Main Pages — About Us, Blog Page, Contact Us
  • Finalized Website

However, there are many web builders available online, so why should you choose us? Not only is our product inexpensive, but like our tagline suggests it is ‘The Easiest and Fastest Website Builder Online’.

Another reason why you should pick us besides our awesome tool is our generosity. Along with the dozens of UtterWeb themes to choose from we will provide you a bunch of other stuff you might need for free. The freebies we’re offering will help you in branding and promotions both on digital scape and in-store. So without further ado, let’s find out what they are, and how you can use them, and why you need them:

• Social Header Maker

Use: To help you make a badass first impression on the social media stage so you can dazzle you and hook your target audience

Importance Of First Impressions For A Brand

First impressions are incredibly important to develop loyalty; 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience.

It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand

Sources: BopDesign, Entrepreneur

Importance Of Social Media For A Brand

Companies engaging in social customer service see much bigger annual financial gains (7.5% YOY growth) vs. those without (2.9%).

53% of Americans who follow brands on social are more loyal to those brands

Nearly 75% of companies that engaged in selling on social media reported an increase in sales in 12 months.

Sources: Aberdeen Group, Convince & Convert, Sales for Life

• Email Signature

Use: To make your email pitches and communication a tad bit more interesting and polished

Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.

59% of B2B marketers say email is their most effective channel in terms of revenue generation.

Sources: BaseOne via Imagination, Hubspot

• Letterhead Maker

Use: To give a professional touch to you official documents

It contains everything your customers need to know about your business, conveyed in combination of your company name, logo and contact information.

The letterhead appearing at the top of the page is the official representation of your business.

A good letterhead design printed on high-quality paper shows professionalism and tells the recipient that you put time and care into the products and services you offer.

Source: DesignCrowd

• Business Card Maker

Use: To present your in-store/seasonal market customers the essential details they require to get in touch or to place an order

The number of sales increase by 2.5% for every 2000 cards that get passed out.

72% of people judge a company by the quality of the person’s business card

39% of people would choose not to do business with someone if they have a ‘cheap looking’ business card.

Sources: Adobe, Statistic Brain

• T-shirt Maker

Use: To employ in branding (for store/on-site employees to wear) and promotions (giveaways)

Related Article: The Marketing Power Of A T-Shirt

If you haven’t got a shirt, hat or jacket with your brand’s logo, you’re missing out on a powerful and affordable marketing opportunity.

Why do companies do this? Simple. It’s cheap, effective and creates a tribe of devoted fans and employees who become brand ambassadors everywhere they go in the community. It’s a small investment for more business.

Source: American Express

After finding out all that we have to offer, do you agree that UtterWeb is perfect solution to your website dilemma?

Do let us know how your website turned out. And if you require any further assistance regarding DIY web design, or have any questions then don’t hesitate to get in touch. Also, if you want tips to create a flawless website, then you should check out the articles listed below.

Further Reading:

About The Author

Eva is a marketing major with a keen interest in web design. She is also an explorer and loves to dig into web trends from mobile apps to visual communication and everything in between. Feel free to send her your web design queries or blog related feedback in the comments below.

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