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Everything That’s Trending in Landing Page Design

By Eva Barnes , May 5 2017

Featured Image: startupstockphotos

Spending time and energy on something that is perceived as inconsequential appears to be a waste. One such misunderstood part of a website is the landing page. However, we believe that before creating one, a designer or DIYer should spend at least some time researching the current trends and looking up various tips to optimize its efficiency.

Related Article: 9 Ingredients To Create High Converting Landing Pages

The reason for this belief is that, a landing page is not so inconsequential after all; and we have arguments to convince you.

Why You Should Focus On Landing Pages
Image Source: Freepik

Now let’s get down to the trends – What layouts are the rage, which features to integrate, and more. Just see below!

Everything That’s Trending In Landing Page Design
Image Source: Freepik

To help you understand these trends better, we’ve compiled some examples for each…

1. Fade In And Slide In Content On Scroll

Not only does fade in and Slide in content make the webpage more engaging and fun for the user, but it also makes scrolling less tiresome. Here are some examples to help you identify each of them.

Fade In

WeAin’tPlastic
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FatMedia
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Fannabee
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Slide In

Froont
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Aform
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ThreeCents
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We came across a website that had both Slide In and Fade In Content – Mighty Matcha

Mighty Matcha
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2. Interactive Web Design: Engagement Bots And Creative Load Screens

Chat Bots and tweaked up load screens are also essential trends that you need to add to your engagement strategy. Chat bots can be used for many purposes such as customer assistance and even sales. As for load screens, you can go all out with it and be as creative as you want, to entertain and engage your customers so they don’t leave the webpage because of the wait.

Chat Bots To Increase Engagement

Chatbot
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Creative Load Screens

Pulldown
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LoadingScreen
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3. Diagonal, Wavy And Split Layouts

Webpage layout is important because it forms the appearance of the page and decides the placement of content. Selecting a wrong layout can lead to website abandonment. These landing page layouts, however, will do wonders for your website.

Diagonal

Perspective
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Baianat
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Scale
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Wavy

Easee
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Heco
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Split

OceanResort
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Bose
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EngineThemes
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4. Longer Landing Pages With 3D Parallax Scrolling

Long webpages and infinite scrolling can sometimes go horribly wrong. Therefore, we’ve showcased some examples below, to make you understand exactly how you can pull this trend off.

LixPen
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Atlantis
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HighwayOne
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The Royal British Legion
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5. CTAs (1 Or More): Experience-Oriented CTA, Ghost CTAs

Using Call-To-Actions is a great way of guiding/attracting the visitors towards your desired action or conversion goal. So be sure to add these…

Experience-Oriented CTA

Reverb
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Buffer
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LimeLeads
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Ghost CTA

Monsorro
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Spry
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6. Animated Story-Telling And Full-Screen Videos Auto-Playing In The Background

Both these ideas are great to put your point across, elevate the webpage’s aesthetics and to keep the user involved.

Animated Story-Telling

Jess And Russ
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EveryLastDrop
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Full-Screen Videos Auto-Playing In The Background

CoSchedule
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7. Cinemagraphics And Gifs To Showcase Product Features

Instead of using traditional photographs or images, you can add cinemagraphics and gifs to your landing page to make it more hip, like it’s done below.

Cinemagraphics

Glendevon
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AnnStreetStudio
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TheNatureConservancy
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Gifs like the ones on the Typeforms website

RiseOfISIS
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iTranslate
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IconsResponsive
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8. Obvious Block-Separation And The Use Of Cards

Obvious block separation can help users differentiate between content, and it also highlights the important information in comparison to the rest. While the use of card gives the webpage an overall neat appearance; it’s of great use in displaying products or individual features.

Block-Separation

MirroConf
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Glyph
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Use Of Cards

FormerlyYes
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HOWarkitekter
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9. Hero Shot Illustrations And Custom Photography

Stock images are so last season! Using hero shots, of illustrations and custom web photography is more in fashion; otherwise, you can always use drone photography, photo manipulation and a perhaps an amalgamation of stock of custom photographs.

Hero Shot Illustrations

Gift Rocket
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InstaPaper
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Custom Photography

MaisonUllens
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TheRenovator
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Let us know what you think, and feel free to suggest any other examples of websites utilizing these techniques.

About The Author

Eva is a marketing major with a keen interest in web design. She is also an explorer and loves to dig into web trends from mobile apps to visual communication and everything in between. Feel free to send her your web design queries or blog related feedback in the comments below.

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