Everything That’s Trending in Landing Page Design
Featured Image: startupstockphotos
Spending time and energy on something that is perceived as inconsequential appears to be a waste. One such misunderstood part of a website is the landing page. However, we believe that before creating one, a designer or DIYer should spend at least some time researching the current trends and looking up various tips to optimize its efficiency.
Related Article: 9 Ingredients To Create High Converting Landing Pages
The reason for this belief is that, a landing page is not so inconsequential after all; and we have arguments to convince you.
Image Source: Freepik
Now let’s get down to the trends – What layouts are the rage, which features to integrate, and more. Just see below!
Image Source: Freepik
To help you understand these trends better, we’ve compiled some examples for each…
1. Fade In And Slide In Content On Scroll
Not only does fade in and Slide in content make the webpage more engaging and fun for the user, but it also makes scrolling less tiresome. Here are some examples to help you identify each of them.
We came across a website that had both Slide In and Fade In Content – Mighty Matcha
2. Interactive Web Design: Engagement Bots And Creative Load Screens
Chat Bots and tweaked up load screens are also essential trends that you need to add to your engagement strategy. Chat bots can be used for many purposes such as customer assistance and even sales. As for load screens, you can go all out with it and be as creative as you want, to entertain and engage your customers so they don’t leave the webpage because of the wait.
Chat Bots To Increase Engagement
Creative Load Screens
3. Diagonal, Wavy And Split Layouts
Webpage layout is important because it forms the appearance of the page and decides the placement of content. Selecting a wrong layout can lead to website abandonment. These landing page layouts, however, will do wonders for your website.
4. Longer Landing Pages With 3D Parallax Scrolling
Long webpages and infinite scrolling can sometimes go horribly wrong. Therefore, we’ve showcased some examples below, to make you understand exactly how you can pull this trend off.
5. CTAs (1 Or More): Experience-Oriented CTA, Ghost CTAs
Using Call-To-Actions is a great way of guiding/attracting the visitors towards your desired action or conversion goal. So be sure to add these…
6. Animated Story-Telling And Full-Screen Videos Auto-Playing In The Background
Both these ideas are great to put your point across, elevate the webpage’s aesthetics and to keep the user involved.
Full-Screen Videos Auto-Playing In The Background
7. Cinemagraphics And Gifs To Showcase Product Features
Instead of using traditional photographs or images, you can add cinemagraphics and gifs to your landing page to make it more hip, like it’s done below.
Gifs like the ones on the Typeforms website
8. Obvious Block-Separation And The Use Of Cards
Obvious block separation can help users differentiate between content, and it also highlights the important information in comparison to the rest. While the use of card gives the webpage an overall neat appearance; it’s of great use in displaying products or individual features.
Use Of Cards
9. Hero Shot Illustrations And Custom Photography
Stock images are so last season! Using hero shots, of illustrations and custom web photography is more in fashion; otherwise, you can always use drone photography, photo manipulation and a perhaps an amalgamation of stock of custom photographs.
Hero Shot Illustrations
Let us know what you think, and feel free to suggest any other examples of websites utilizing these techniques.