How To Structure A Webpage For Success
These days every business is chasing that coveted first spot in search engine results page (SERP). It makes sense doesn’t it? The first spot guarantees a ton of traffic and therefore more customers? Right?
Technically yes, but things are a bit more complicated than that. Let’s assume you have managed to hit all the SEO sweet spots. A user enters your targeted keywords in a search engine and your website is the first thing that pops up in the results. Congratulations! Now what? The visitor will click through, visit your website, and hopefully make a purchase?
Almost 96% of people who visit your website aren’t ready to make a purchase. Hoping isn’t a business growth strategy. Let’s face it you need a better idea.
You need to focus on converting visitors into customers. Conversion optimization of your website is a powerful business driver. This approach can help you generate high quality leads and boost sales. Conversions won’t happen by magic, you need to take a carefully planned approach and implement best practices. Statistics show that businesses that take an organized approach to conversion optimization see a two-fold increase in revenue.
Conversion optimization of an entire website is a Herculean task. You have to go through grueling A/B tests, tweaks, changes, and so on. Fortunately, we have done all the hard work for you and summarized our expert tips in this handy presentation.