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Shopping Behavior And Trends Across Generations!

By Eva Barnes , Dec 15 2017
Shopping Behavior

Featured Image: Freepik/@snowing

Tis The Season To Be Shopping Fa La La La La La…

The holiday season is upon us, which means shoppers are lining outside malls and stores, ready to start shopping for gifts and decorations, among other things.

According to Deloitte, total holiday sales this year (from November to January), are expected to reach $1.04 trillion to $1.05 trillion, of which $114 billion worth of sales are projected to be made online.

These numbers bring glad tidings and promises of good fortune (or rather great profit) for retailers, who can now end their fiscal year with a bang. However, the battle is only half won; the numbers only state that consumers will be spending, but where they will be shopping, is still undecided.

Thus, if you want holiday shoppers to buy your products or purchase from your stores, it’s time to get inside their heads. Where do individuals prefer shopping? Which items sell like hotcakes? How much time or money are they willing to invest? ….and more.

You will get answers to these questions and a lot more information if you have a look at last year’s findings. Here are some key analytics.

Holiday Shopping In Numbers (2016) By Generation:

Let’s have a look at the shopping behavior of each living generation in America, during the previous holiday season; so we can make our own predictions for this year. The main areas being covered (in the image) here are:

  1. Classification of holiday shoppers through generation
  2. The percentage of people shopping online for the holidays
  3. The percentage of their budget spent in-store
  4. Factors influencing purchase decisions

*Note: The color key representing all the generations is present in the. image

Holiday Shopping By Generation

These were just the holiday season statistics. However, if you want to understand your audience on a deeper level, then you should also research the ever-changing shopping trends, which are dependent on consumer behavior and their shopping habits.

Related Article: Retail Forecast For Thanksgiving 2017 In Comparison With 2016’S Analytics

These were just the holiday season statistics. However, if you want to understand your audience on a deeper level, then you should also research the ever-changing shopping trends, which are dependent on consumer behavior and their shopping habits.

Consumer Behavior And Shopping Habits Of Each Generation (in 2017):

Consumer behavior and their shopping habits can differ a lot, due to a number of reasons, including where they live and their race. One main classification that we can use to predict consumers behavior and their purchase decisions, is the buyers’ age or more specifically, the generation they belong to.

Another thing we would like to clarify is that the generation-based differences in buying patterns, aren’t just restricted to in-store purchases, but they also affect online sales. Have a look at the data presented in the image below.

Online Shopping

Consider these numbers just the starter; the figures we are about to showcase, will give you a more in-depth view of how different the shopping habits and consumer behavior are of different generations, and how they can affect purchase decisions.

Once again we will use the example of online shopping, to get into the mind of your target audience. And this time we will also answer the question ‘Where do individuals prefer shopping?’.

Online Shopping Across Generations

Eve Of The Article And Conclusion:

Till now you surely must have gotten a better understanding of your consumers’ minds, which means you can now apply the knowledge you have to your holiday sales strategy, and use it to double your profits. Furthermore, you can also check out our tips for small businesses to improve web conversions this holiday season or draw inspiration from the techniques used by smart businesses cashing up on Easter.

On a separate note, we’d love to know your holiday shopping plans and how they turned out. Which stores did you initially plan on visiting? Did you instantly find what you were looking for or did you have to visit some other stores? Or did buy stuff online? Were all your purchases within your budget or did you surpass it? Do share your holiday shopping experience with us and share any special moments you experienced or witnessed. We’re desperately awaiting your answer!

Character Illustration: iStock/Askold Romanov

About The Author

Eva is a marketing major with a keen interest in web design. She is also an explorer and loves to dig into web trends from mobile apps to visual communication and everything in between. Feel free to send her your web design queries or blog related feedback in the comments below.

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