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How DIY Web Design Helps Businesses Save Money?

By Eva Barnes , Sep 29 2016

Featured Image: iStock/SARINYAPINNGAM

Business owners need a website. There is no denying that fact, so how do you go about getting one and how much will it cost. Let us talk about this in detail and learn how to minimize your website design costs. How much does a website cost?

Brilliant question!

Unfortunately, no one knows the answer to it. Ask any web designer or design agency and you will be likely to hear some variation of “It’s complicated” or “That’s difficult to estimate” or “We need more details”. If you are starting a new business, uncertainty is the last thing you want or need. Here is a rough estimation depending on the business requirements:

Website Type

Typical Cost Range (USD)

Simple brochure or portfolio


CMS based website for generating leads


eCommerce website


Database-driven website


The cost can even go higher, for example, the Obamacare website reportedly cost $2 billion. It would be great if you could plug in a few numbers into a calculator and get an accurate estimate. Getting a fully customized website built from scratch is complicated and expensive.

In Search Of A Perfect Web Design Solution

Let’s pain you a picture. You have started a brand new and shiny business. Developed an amazing product, found tons of potential customers, and are ready to make your mark. Throughout this process, you realize that you need a website to tap into the online market. Your first thought would be to google web design agencies in your area or maybe hire a freelancer.

Ultimately, you discover that these options will put a major dent in your already-strained budget. You hit major roadblocks because web design isn’t a product, it’s a service, one that you have to pay for because you don’t know how to code. Should you give up on your dreams of having a perfect website? No!

DIY Website Builders To The Rescue!

Yes, it is possible to take the DIY approach to website design. Platforms such as UtterWeb can help you build that perfect website that look great and gets tons of traffic. Website builders are handy platforms designed especially for people who don’t know how to code. Business owners who have never written a line of code in their life can use these tools to create a professional looking website in a matter of hours. Website builders come with an intuitive drag-and-drop interface, editable elements, and stunning design templates.

templates templates

To give you an idea of how well-designed these pre-built templates are, check out the comparison below. The image on the left is a custom-built website of a web designer and the one on the right is a template from UtterWeb.

They look similar in terms of how well they are designed. This is just one example, you can explore more templates to find out more.

How Does DIY Design Help You Save Money?

Custom-built websites can cost you an arm, a leg, and your sanity. Hiring a designer means sitting through endless design meetings, revisions, clarifications, all this while your cost goes up and your precious time is wasted. Your revenue generation stalls while you wait for the website to go live.

Instead of taking out a huge chunk of change from your budget, business owners can take back control by using a DIY website builder. These tools come with pre-designed professional templates, all you have to do is pick one and customize it to your liking. These platforms have flexible and affordable pricing plans, we suggest you start out with the basic ones and upgrade as your business grows. An added benefit of DIY design is that you are free to change and update whatever element you need at no extra cost.

The list of DIY benefits doesn’t end with templates and color customizations, these tools also give you free hosting and domain names. Technical details such as storage management, database management, and security are also included in these plans. Here is a typical pricing plan and feature list from UtterWeb.

Pricing Plan

Build Your Brand With Website Builders

A functional and beautiful website is only one component of creating your brand. Your business also needs other branding elements such as logo, letterhead, business card, and social media headers. Getting a graphic designer to create these can further drive up your marketing costs. Website builders can also help you mitigate these costs as well.

Some website builders offer value added branding solutions at a low cost. The more popular tools often bundle these in free with every paid package. For example, UtterWeb offers free logo designs, social media headers, business card template, letterhead, and a T-shirt design tool.

T-shirt design tool

They have a free logo maker that has hundreds of customizable designs that will help you create a perfect logo. This logo maker also has a simple drag-and-drop interface. A few clicks and you will get your own personalized log for free.

Customize Your Design

DIY website tools are a huge advantage for startups or any businesses that operate on a tight budget. If you are looking for an easy, fast, and low-cost web design solution, take the DIY route and build your own amazing website.

About The Author

Eva is a marketing major with a keen interest in web design. She is also an explorer and loves to dig into web trends from mobile apps to visual communication and everything in between. Feel free to send her your web design queries or blog related feedback in the comments below.

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