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8 Hottest Web Design Trends that Are Here To Stay!

By Eva Barnes , Jul 11 2016

Featured Image: iStock/pulsar75

Web design trends change faster than a girl changes clothes (quoting Katy Perry!). The burgeoning trends are sometimes introduced due to the shifting industry trends, such as the great move from skeuomorphism to flat design, while some are driven by necessity, such as the fad of responsive design. With each passing year, a plethora of new design trends emerge on the horizon and we are introduced to some new best practices for creating usable layouts, myriad tools, and enhanced workflows.

However, it is often difficult to predict which trends will gain popularity and thrive in the long run. Yet there are certain patterns of web design trends that are spreading like ‘wildfire in the forest’ and are projected to draw the greatest attention not only in 2016 but in decades to come.

Even in the midst of 2016, we are working on responsive web design, video backgrounds, performance, speed, flat design, and improving user experience! What’s next?

So, what are the emerging web design trends of 2016 that you can expect to follow later as well? No idea? Let’s have a look at the ones that are here to stay:

1. Retro Touch In The Modern Web Design

Many creative styles of the years gone past are assumed to carry over in the present era and make an impressive come-back. Designers are re-tweaking old-fashioned horse-and-buggy illustrations with ultra-modern layouts, retro shapes, and vintage fonts to name a few, which evoke the design patterns from the golden era of 70s, 80s and 90s to mind.

The dynamic new trends are combined with retro design features to create the most appealing and engaging websites that truly gain an edge over competitors! The most remarkable thing about retro elements is that they have what it takes to nurture an instant connection with the website user. These modern retro styles take users back into the past and trigger a wave of nostalgia that make the users sigh out, “I remember that”.

Integrating retro touch in the modern web design leads to achieving our ultimate goal to engage users and grab their interest! This trend is surely here to stay, as it is helping brands, designers and businesses capture the attention of their target market by tapping into their nostalgic memories.

Image Courtesy: Adjust

2. Using Blurred Images In Web Design

Instead of a clear image, blurred images are artistically used in a way that make websites look much trendier! This practice is a big deal and a large number of businesses and designers are following this trend almost religiously. The popularity of this technique means that it has a long way to go! Creative presentation of things in focus appeals users and ultimately conveys your target message across to them!

Image Courtesy: Livefront

However, please don’t assume that the blurring technique can work up a spell on a poor quality image! This technique only works perfectly with high quality images. If you have a high resolution image, blurring it with the right blend of tools and technique can help your website design stand out.

You might be oblivious, but there are is a wide array of methods through which you can blur images on your website. Each method is unique, adding a creative touch to your overall web design!

To better incorporate the blurred image trend in your website, you need to use it in conjunction with some other trending feature, because the blurred image trend is perfectly backed by hero image header style. You can combine the two trends to create artistic full-screen-style, blurred images as the central visuals on the website.

Image Courtesy: Feedcast

You can either blur the entire image or blot out its specific areas. Some designers blur the background only and in-focus foreground of the image, or they sharpen up the foreground focus while keeping a blurred background. It falls upon you to decide which blurring technique best caters to your brand, products, or services.

Related: Web Design Tips For SMBs

3. Using Hero Images In The Header

The trend of using HD hero images in the header is one of the most viable ways to attract your users. The latest advancements in bandwidth and data compression allow images to load faster and thus decrease the waiting time for users. Furthermore, Hero images are large, aesthetically pleasing, engaging, and work to summarize your product or service in just one minute.

When you log on to a website that has a hero image integrated, it will present a clear picture of the services that the company/brand promises to offer. An impactful hero image says everything about your services, products and business in one go!

Perfectly devised hero images in a website also have a significant impact on the sales figures. This trend definitely has a long way to go even beyond 2016!

The Renovator
Image Courtesy: The Renovator

4. Using Water Color Patterns

The other web design trend which has carved a deep rooted niche in the web designing realm is the use of watercolor visual elements!

Watercolor patterns are a fun and easy-to-use technique in your web design that works well with distinct sorts of content. They can be used in a variety of ways to portray your content on the website. You can either choose to use watercolor elements as the major appealing visual in your website or combine the watercolor styles with other patterns to render a touch of this fast-growing fad.

However, you should use this technique with relevant content only, since watercolor patterns might prove to be rather overwhelming sometimes. This trend can finely be executed on projects that are designed for children, portfolios, artists, events, and soft drinks.

You can come up with innovative uses of this trend, such as creating a logo with its elements, try a font, create a watercolor background, create a pattern, or simply make watercolor the central focus image! The sky is the limit.

Image Courtesy: Reveriemade

5. Material Design

Another trending web design feature is the Google material design style, which is going to either take over or further improvise the flat design trend. However, flat designs are further enriched with material design, as they add more depth to it by simply integrating light and realistic shadows, responsive animations, effects, transitions and grid-based layouts.

This design trend is highly regarded by both designers and developers, but it is the most experienced ones who are infatuated with the nuanced approach of web designing! The beauty of material design is that it provides an unswerving experience across all applications and platforms.

Material design is on its way to becoming the standard design ground in web designing, as it ideally streamlines the website and speeds it up for Smartphones and other handheld devices. Material design based websites are easily accessible on all your preferred devices. Its simple, unique, and creative interface designs entice users, and hence inspire them to navigate through the website, instead of bouncing off!

This trend will be ruffling some feathers in industries where websites are drab and not interesting to use, such as airlines, banks, health care, finances and more. Think of funny images, expressions, hidden functionality, smart personalized data and more.

Image Courtesy: Nimbusnine

6. Adding Stripes Artistically In Your Design

Stripes are essentially a fun addition to any web design, and help to imbue an in-depth interest and visual appeal in distinct ways for users. But, stripes today have far superseded our imaginations and are more than a simple black and white zebra pattern we were accustomed to!

Stripes can be used in a variety of ways, for instant vertical, horizontal, classic patterns, grid-based lines, backgrounds, and as image components. This simple yet unique trend in web design is here to stay, providing a host of options to designers in creating visually pleasing websites.

Apart from the vertical and horizontal series of stripes in the background, the future will soon witness a series of stripes in diverse shapes. Adding stripes in background is not just fun, but this element is also easily incorporated within the design pattern.

Even round shapes can be used to create a striped patterned background on your website. It depends on your perspective whether you make the stripes appear horizontal or vertical. Your creative skills dictate how tactfully your design pattern will engage users, without making this element seem overwhelming.

Image Courtesy: Pastaria

In order to pique user interest and add depth through stripes, you can use stripe patterned images in the background as well. The choices are interminable! Either you design the stripes or leverage images containing stripes, both options are equally noteworthy. Another great idea is to use stripes in small turfs.

Image Courtesy: Winspear

The main idea that revolves around this trend, and one that makes it a true winner now and in the years to come, is that you can employ stripes in versatile ways for delivering a potent impression. Play around and experiment with different colors, textures, shapes and sizes, before implementing them in real world projects.

7. Using Impactful Stacked Typography

Anyone can own up to the fact that the web designs of today are so streamlined that they only permit typefaces to be highly intense for yielding a significant effect. You should make use artistic and calligraphic fonts in the website, as they are more noticeable and render a personalized experience to the users.

Made by Water
Image Courtesy: Made by Water

However, simple stacked and square stacked typography is riding the highest waves these days. This web design trend is gaining exponential popularity and is creatively capitalized on by expert designers over the world. This trending typography style is difficult to ignore and is worth using due to its artistic and impactful visuals. Stacked typography defines a number of ways to combine letters and words for creating an inspiring design.

Worry Free Labs
Image Courtesy: Worry Free Labs

Square-stacked typography is definitely the most prevalent trend in web design, which will definitely stay in the A list for its uniqueness and impactful features. The reason behind its mounting acceptance is its ability to demand user attention, backed by its aesthetic weight. The augmented negative spaces around the written text makes it easily readable by users. It offers an outlook akin to a logo that nurtures the identity of a business. Above all, it is easy to implement and fun to read.

Rouse App
Image Courtesy: Rouse App

8. Designing Split Screens

Another emerging trend promising to shape the aesthetics of web designing is the split screen design. Websites are integrating various design patterns, such as two adjacent square panels or two vertical panels alongside, which perfectly present the appearance of a split screen visual. Split screen designs are easy-to-use, guide navigation, and can be used to meet diverse needs. The adaptation of this trend is projected to multiply manifolds in the years to come.

Split screens are generally driven by aesthetically pleasing colors and artistic typography. The increasing focus from flat design to material design sparked the creation of this breakthrough design. Simply combine typography with vivacious colors to glean a simple yet appealing split screen visual, which will boost engagement and keep the users roped in.

Joris Delacroix
Image Courtesy: Joris Delacroix

Split screen designs are ideal for placing challenging content and images on your website, so that they appear aesthetically pleasing, or to create a centralized focus on your calls to action. Your ultimate task is to design split screens with neat typography and ensure that the split style fits seamlessly with the images.

Deweys Pizza
Image Courtesy: Deweys Pizza

You don’t have to be rigid in designing split screens with the distinctive left-right divisions, separated by a hard line. Following the pattern is not mandatory at all, especially in a field where creativity runs high! You can split the screen prudnetly by incorporating other striking design ideas as well. The implementation of this trend depends on how ingeniously you employ your imagination and design skills to implement it uniquely!

Warsaw Rising
Image Courtesy: Warsaw Rising

These are the top 8 hottest web design trends that are bound to triumph in the coming years! The reason is their momentous application, which has taken the entire web design industry by storm. You can be a trend setter too by initiating any unique ideas which could make your website stand tall above competitors.

What in your opinion would be the next trend to take the grounds in the coming years? Let us, web designers and businesses know about it in the comments section.

About The Author

Eva is a marketing major with a keen interest in web design. She is also an explorer and loves to dig into web trends from mobile apps to visual communication and everything in between. Feel free to send her your web design queries or blog related feedback in the comments below.

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