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25 Amazing Industry Homepages: Designs That Compel Visitors To Convert

By Eva Barnes , Dec 14 2016
Website Homepage

Featured Image: iStock/Kisa-Murisa

Thinking of giving your website a facelift? Or maybe you’re designing a brand new website, there is one design decision that needs your attention: The homepage!

A website is your virtual business headquarters in the digital world and the homepage is the front door. Both potential customers and casual visitors will judge the value of your products based on how your homepage looks like.

A study conducted by University of Basel in collaboration with Google/YouTube showed that a typical visitor judges the appearance of the website in 1/50th – 1/20th of a second!

Want higher conversions and sales? Make homepage design a part of your conversion optimization strategy and see those sales figures skyrocket.

So, where do you find the inspiration you need to create a stunning homepage? We believe in learning from the experts and scoured the web to find awesome homepage examples that you will love!

The examples are categorized by industry to give you a more nuanced picture. Check out this amazing and varied showcase of homepages.

A. Food and Drink Industry

The food industry has mastered the use of large images on websites. These images are displayed prominently on homepages and are often the focus point to entice the senses of the hungry viewer. Food and drink industry websites use scrumptious photos, menus, and rich vibrant colors. Let’s check out some stunning examples that hit all the positive points.

1. Neris Mingo Sweet Milk Cloud

Neris Mingo Sweet Milk Cloud
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Why We Think It’s Amazing

This quirky design has an almost Claymation-like appearance that goes great with the brand image. The products are featured prominently and the color contrast has a softness about it.

2. Mah Ze Dahr Bakery

Mah Ze Dahr Bakery
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Why We Think It’s Amazing

A muted HD hero image shows off the bakery’s unique artisan approach. The minimalistic design makes use of whitespace to draw focus towards the company logo.

3. Capi

Capi
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Why We Think It’s Amazing

A minimalistic color palette and the use of context photography makes this homepage effective and engaging.

4. Sweet As

Sweet As
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Why We Think It’s Amazing

This page has a neat design, we love the bright splashes of color and the fun typographic effects. The geometric patterns lend just the right amount of oomph to the product photos.

5. Cuisine Orchestrale

Cuisine Orchestrale
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Why We Think It’s Amazing

The monochrome design elements coupled with the images of scrumptious food will leave the visitor hungry for more. The image of the head chef emulating a music conductor’s stance is a nice touch that communicates the fact that all food lovers know: excellent food is a many-layered medley of flavors.

B. Software And Tech Industry

Tech industry websites have some of the most stunning designs we have seen. Most people consider this sector too serious and skip over the websites in their quest for design inspiration. This is a mistake because the software and tech industry people have some serious coding chops; as a result, their designs are amazing in terms of visuals and usability. Let’s spark up the inspiration!

1. View Point System

View Point System
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Why We Think It’s Amazing

This page has a sophisticated design that tells the company’s story and brand philosophy. The crisp font and background transitions make the website look sharp and clear.

2. Startup Lab

Startup Lab
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Why We Think It’s Amazing

This page takes the traditional grid design and breathes new life into it. The dramatic typography works well with the minimal color palette.

3. Fiber Sensing

Fiber Sensing
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Why We Think It’s Amazing

The full page animation brings makes the page interactive and attractive. Below the fold, you will find the target markets and industries the company serves.

4. Riyo

Riyo
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Why We Think It’s Amazing

This distinctive homepage has a cute design that brings to mind Kawaii characters. Their illustrations are particularly powerful at communicating the company’s services.

5. Career Zoo

Career Zoo
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Why We Think It’s Amazing

This page uses bold geometric motifs to accentuate the website’s message. Above the fold, the design plays with the grey tones and switches to a bright white as more text is added.

C. Big Brands

Homepages of big brands are unique because they don’t have to stick to regular design conventions. Since they are globally recognized names, they can push the boundaries of design and usability. However, this doesn’t meant their designs are too exotic for inspiration. Smaller businesses and entrepreneurs can still learn a lot from these examples. Let’s see what a few of the big brand homepages look like.

1. General Electric (GE)

General Electric
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Why We Think It’s Amazing

GE is a large corporation that caters to both industrial and consumer sides. Their homepage manages to convey the scale of its operations in a modern and organized manner.

2. Louis Vuitton

Louis Vuitton
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Why We Think It’s Amazing

The design exudes elegance and class, something the luxury brand constantly aims for. Interactive elements are clearly marked to facilitate browsing.

3. Starbucks

Starbucks
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Why We Think It’s Amazing

The Halloween-themed promotional homepage needs to look scary and since it’s Starbucks, equally delicious as well. This homepage this the nail right on the head.

4. Cartier

Cartier
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Why We Think It’s Amazing

Cartier is the ultimate of luxury brands; their homepage is a personification of class and sophistication. From the product images to the layout to the color palette, this page sparkles with all the right touches.

5. Sony

Sony
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Why We Think It’s Amazing

This electronics giant goes modern with a grid style homepage bursting with colorful images and fresh green accents of color. The page showcases the brand’s consumers more prominently than the products, a strategy that shows the brand’s family-friendly approach.

D. Entertainment Industry

The entertainment industry is known for pushing the envelope in all creative endeavors. Anyone low on design inspiration should look to the imagery of Hitchcock, Spielberg, and Guillermo del Toro. The entertainment industry websites are a veritable fountain of unique design; we dove the depths and found these stunning homepages to stir your creative side.

1. Play And Produce

Play And Produce
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Why We Think It’s Amazing

A whimsical medley of type, transition effects and colors, this page has a unique design with a layout that works seamlessly with the content.

2. Wednesday Campanella

Wednesday Campanella
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Why We Think It’s Amazing

Experimental illustration, psychedelic colors, and artistic menus, this page has it all. Each individual element has a creative edge and the design come together to produce a stunning effect.

3. Kaseta Co

Kaseta Co
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Why We Think It’s Amazing

This design takes a plunge into all the bold colors, the result is a brilliant amalgamation of visual elements that complement each other perfectly.

4. Redbull Records

Redbull Records
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Why We Think It’s Amazing

A limited color palette combined with bold geometric shapes makes this page stand out. The grayscale image is brought into sharper focus with the tri-colored design.

5. Aëdle

Aëdle
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Why We Think It’s Amazing

This homepage puts the products front and center with large high definition images of popular products gracing the design. The photos are creative and artistic, enticing the user to learn more and eventually convert.

E. Studio And Agencies

The official website acts as the main advertisement for any creative design agency. Clients evaluate the website with a critical eye and will judge the talents of your team based on how your website looks like. These design agencies don’t have to worry about criticism at all; they have excellent websites with exemplary homepages.

1. Kingsize

Kingsize
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Why We Think It’s Amazing

A monochrome hero image and mix of dramatic layered typography makes this design stand out from the crowd. The minimal web copy lets the visitor know what services the business offers and communicates the approach they take.

2. Emotio

Emotio
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Why We Think It’s Amazing

Photo manipulation can lend a powerful effect to a stunning image. The split design creates an ideal balance between the image and textual elements of the homepage.

3. MikMak Studio

MikMak Studio
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Why We Think It’s Amazing

This page tells the brand’s story with fun animated effects and uses bold colors to attract the visitor’s attention.

4. Hello Social

Hello Social
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Why We Think It’s Amazing

This digital marketing agency homepage sends out a bold and powerful message, the design features creative illustrations that clearly communicate the agency’s mission to create truly unique social media campaigns.

5. Malte Kebbel

Malte Kebbel
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Why We Think It’s Amazing

This homepage features a large striking and colorful background image above the fold. As you scroll down the website has a card pattern layout that shows projects and events.

Spotted any amazing homepages during your daily browsing? Comment and let us know and we will include them in our next design inspiration post.

About The Author

Eva is a marketing major with a keen interest in web design. She is also an explorer and loves to dig into web trends from mobile apps to visual communication and everything in between. Feel free to send her your web design queries or blog related feedback in the comments below.

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